Brightseed Announces Formation of Coalition to Champion the Adoption of Bioactives in Food and Health Industries

brightseed announces formation of coalition to champion the adoption of bioactives in food and health industries

Brightseed, the bioactives company and creator of Forager AI, announces the formation of a ‘Bioactives Coalition’ to advance education and advocacy of science-backed bioactive compounds among food and health industries, consumers and policymakers.

Brightseed, the bioactives company and creator of Forager AI, announces the formation of a ‘Bioactives Coalition’ to advance education and advocacy of science-backed bioactive compounds among food and health industries, consumers and policymakers. The announcement comes in advance of American Society for Nutrition’s (ASN) annual conference Nutrition 2023 (July 22 – 25, Boston) where Brightseed will host a satellite symposium on July 23: The Scientific Evolution of Bioactives in Human Health, Current Challenges, and the Path Ahead Illuminated by AI-Driven Science. “Given the advancement in science and technology, the time is ripe to help build a widely accepted consensus on the definition and role of bioactive compounds for integration into dietary guidelines or current regulatory frameworks,” said Jan-Willem Van Klinken, Brightseed’s SVP of Scientific and Medical Affairs. “Bioactives are the ‘missing good’ in our food system and a core component required for proactive and preventative health. With the tools and research momentum available today, we can go beyond vitamins, minerals and proteins and begin including bioactives as an important part of nutrition and in modern medical education.” The Bioactives Coalition facilitates interactions among food and health system leaders who champion the adoption of bioactive compounds into U.S. dietary guidelines. The…

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